How do GIFs affect our digital conversation?

You may be thinking that emojis do this too—and they do. But GIFs are emojis 2.0. Because they involve movement, and often real people, they can add more nuance and emotion to our digital conversations than emojis can.

What do GIFs communicate?

Animated GIFs are increasingly popular in text-based communication. Finding the perfect GIF can make conversations funny, interesting, and engaging, but GIFs also introduce potentials for miscommunication.

What are GIFs bad for?

They slow down the site or the app you are using. Due to their large size, they require a relatively large amount of energy to be transferred and rendered, so they are also bad for our environment. You might reconsider when thinking of sending a GIF to someone.

Why do people communicate with GIFs?

Engaging Your Audience Visually and Emotionally

Research shows that our brains engage and remember more when visuals and text are involved, making GIFs an ideal solution. But GIFs go a step further with their animation as image and movement combine to convey feeling and emotion.

What age group uses GIFs?

About two-thirds of 18- to 44-year-olds who use visual expressions said GIFs help them express emotions better than emojis or words alone, the survey found. Sixty-two percent of people in that age group expect to use GIFs more frequently in the next 12 months than they currently do.

Do GIFs take a lot of data?

For example, animated GIFs are considered inefficient, which you might not initially expect. Not infrequently, it is more than a megabyte for a three-second animation. Even YouTube videos are more economical and should be expected to consume two to more than 10 megabytes per minute.

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