When asked solely about conveying emotion through animated images, the preference was even greater: Nearly two-thirds of millennials said GIFs did the job better than words, compared to about 40% of those in their golden years.
Are GIFs appropriate for work?
Rabbat says, “I’d say in internal communications, unless your company is extremely formal, GIFs are probably appropriate. Externally, it depends on who you’re communicating with.”
Are GIFs more engaging?
Including videos or GIFs pay off in higher engagement among email audiences. … There’s less data on GIFs, but one case study from Marketing Sherpa found they can increase conversion rates by 103%. Among Millennial customers, two-thirds feel like GIFs express emotions better than words.
Why do people communicate with GIFs?
Engaging Your Audience Visually and Emotionally
Research shows that our brains engage and remember more when visuals and text are involved, making GIFs an ideal solution. But GIFs go a step further with their animation as image and movement combine to convey feeling and emotion.
What are the disadvantages of GIF?
List of Disadvantages of Animated GIFs
- Limited Color Pattern. The fact that it only uses a color palette of 256 colors, the animated images created can sometimes look poorer in comparison to other image files. …
- Editing Is Not Possible. …
- Internet Connection Matters.
When should I use a GIF?
Use GIF when your graphic uses a relatively low number of colors, there are hard-edged shapes, large areas of solid color, or needs to make use of binary transparency. These exact same rules apply for 8-Bit PNG’s. You can think of them almost exactly like GIF files.
Why are GIFs engaging?
GIFs allow us to express complex messages in a matter of seconds. In fact, according to a survey published in Time, nearly two-thirds of millennials polled said GIFs communicated their thoughts and feelings better than words.